I have many girlfriends who are dedicated La Mer users. No matter how hard you try to persuade them to other brands just to try-- they refuse! I can understand the addiction though, as there a few items from La Mer that I won't give up myself (the serum for example, it heals burns and wrinkles at the same time- it's the PERFECT product!). Well all La Mer freaks can rejoice, they're launching a UV protective fluid with SPF 30! Perfect for the upcoming warm weather, the SPF 30 UV Protecting Fluid is a fantastic daily use product as it combines SPF protection with skin treatment benefits. Lightweight and fast absorbing, the fluid uses gemstones to enhance the formula's anti-oxidant activity, Hollow Photonic Spheres to create a flattering light effect and a new Smart Seaweed Ferment that helps protect skin against pH, temperature and humidity changes (and it keeps skin comfortable, hydrated and soothed). Plus, its flawless finish is great under makeup! Sounds like another winner. I just ordered mine and can't wait to get it (is there anything better than a box at your door with La Mer inside?) $65 -- La Mer at Saks Fifth Avenue








What 










