Ever since Tina tried Kérastase‘s Chronologiste Essential Restorative Concentrate last year, packed with pearls immersed in seawater, we’ve seen the power of caviar. But for $145, the treatment runs you about the same as a tiny tin of high-grade caviar (not including your champagne or side of crème fraiche!). That’s why I’m currently all about Alterna’s Caviar Anti-Aging Replenishing Moisture shampoo, which will run you way less. If it sounds like a mouthful, it’s because it does a whole lot.

Caviar extract, plus Vitamin C, Seasilk, Cytokines, and UV protection, promotes balanced moisture as it protects your color (especially important during the sunnier months) and improves your overall hair appearance. And, no, it doesn’t smell like fish eggs – it actually smells quite nice. Perhaps to rinse, I’ll take Diana Vreeland’s old advice and douse my head in flat champagne for a complete experience! At Ulta Beauty for $32.