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Aveda Color Conserve Daily Color Protect: To Shine and Protect
By Beauty Snob Tina
January 13, 2012

Yes, I colored and highlighted my permed hair last week! You may think I’ve gotten a little process-crazy, what with my recent adventures with hair rollers, stove irons, and the Digital Perm. But this time I wasn’t being just a beauty guinea pig. So flat and lifeless, my virgin hair needed it. Shiny, yes. But really boring!

Most women know: with coloring and highlighting comes the instant quest for maintenance. You can’t prevent your roots from coming in, but you can use a conditioner that helps delay the inevitable. Aveda’s Color Conserve Daily Color Protect actually makes your color last longer! Just a coin-sized dollop of this leave-in treatment, finger-combed through damp hair, prevents fading for up to six weeks. We’ll see how well it works in the long run, but as with all things Aveda, it smells so damn good I don’t really care – plus, my hair is much shinier with it. At Aveda for $24.

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