Wonder what cool smells like? You’ll soon find out from Balenciaga‘s new fragrance launching in February next year. The face of the new scent is none other than Charlotte Gainsbourg (as in the daughter of icons Jane Birkin and Serge Gainsbourg).
Via WWD: Gainsbourg says, “I have the feeling that the house of Balenciaga has become my second home.” Ghesquière, who described Gainsbourg as “one of the most inspiring girls in the world” and “really representative of what France is today,” declared she personifies his upcoming fragrance. “Her unique sense of style, her graceful and intense talent have always been very inspirational for me,” he said. “This fruitful and long-standing relationship Charlotte has with me and the house of Balenciaga gives all its meaning to this project.”