I think Sera's slogan -- Roll-Away Wrinkles-- is so cute! They have five products that are cruelty and fragrance-free and can each be applied using a roll-on applicator made out of recycled (and recyclable) glass, which given that the Eye Wrinkle Serum I tried-out needed to be applied 3 times a day for 3 weeks was very useful (I totally would have never had the time/patience to apply this product otherwise..). When I first put on the serum it felt a bit like I was putting Purell on my face -- cool and sticky! While it stayed sticky, the gooey feeling goes away fairly quickly and the application area is smoother and more hydrated afterwards. Luckily, I don't have too many wrinkles around my eyes yet, so it's a bit hard to say for sure how well this product actually worked, but I do have sleep-deprived-related puffiness and lines that have gone down since I first started using the product which contains both cucumber and aloe. It's always hard to tell what that can be attributed to of course and I have been on prescription medication cream because of an allergic reaction I had to a yet-to-be-determined product (who knows when you use so many..errr!), so certainly some of the improvements can be related to that (also I've been using some Olay products which I will write about soon, so stay tuned!), but I do think Sera's line is worth trying.
Each product retails for $39.95 and it's so much easier than your typical anti-wrinkle cream to apply -- it literally takes 2 seconds and there's no mess. The products can also be applied over or under makeup which is always nice given that the product needs to be applied 2-3 times a day.
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