Chanel is poised to undertake the largest tv marketing campaign in 15 years, according to WWD, Chanel plans to "blanket the market with images of Kiera in the most sweeping beauty campaign since signing on Nicole Kidman in 2004". Chanel will unleash an ambitious multilayered advertising and promotional campaign this week. The media blitz, which will continue to roll out through yearend, includes TV spots, print ads, outdoor advertising and an intensive online effort. The campaign marks the first time in 15 years that Chanel has bankrolled ads on national network TV.
I was invited to a cocktail party and screening of this short film at the Chanel Boutique and am greatly looking forward to it. The short was filmed by Jacques Helleu, Chanel's artistic director, who has helmed the imagemaking efforts at Chanel for more than four decades. I personally adore Kiera Knightly, especially in her first film "Bend It Like Beckham"! Chanel stated that Kate Moss' contract was coming to an end and they were looking for something different... and it had nothing to do with her many scandals. Yeah, sure. Look for Chanel's multi media blitz in a city near you!
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