Gorgeous Supermodel turned Supermom/Supermogul Heidi Klum will soon add infomercials to her growing stable of television credits. The 34-year-old model-mogul will be the face of In An Instant, a new skin care line that will be launched this fall in partnership with direct-marketing giant Guthy-Renker via infomercials.
"Heidi Klum is going to attract a very different target market in our opinion than Cindy Crawford, Susan Lucci, Jane Seymour or Victoria Principal," said Greg Renker, founding principal of Guthy-Renker, referring to spokeswomen for various brands in Guthy-Renker's portfolio. "Heidi Klum has a young, hip following that watches her show on Bravo."
He must be talking about fans like Kelly and I, we love Heidi and are obsessed with Project Runway but that does not mean we will buy whatever slop she plans to sell on tv. I have yet to find a quality beauty line sold via infomercials (and trust me, I tried them all- from Cher to Victoria Principal. I was young and finding my way, what can I say?). Though Renker would not disclose Klum's contract, it is estimated to be in the millions. What about you, will you be trying Heidi's new beauty venture?
Source: WWD
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