Tinsley Mortimer, social girl about town, has been tapped by Dior to be Dior's Beauty Ambassador of the US, joining the ranks of iconic blonde beauties Charlize Theron and Sharon Stone. Tinsley has always been a self professed fan of Dior Beauty, most notably Dior's Addict Ultra-Gloss, which she ranks as one of her all time top favorites (we love this ultra shiny and sexy gloss too, especially the Chiffon Beige, a great color to complement your summer bronzer!). As the new face of Dior Beauty, Tinsley will work with the brand's US marketing team and help launch products by appearing at select Dior Beauty events. We understand the power of celebs as Charlize and Sharon to sell beauty products but a girl known for very little other than showing up at parties for photo ops? Don't get me wrong, Tinsley is a lovely girl (she is actually cuter in person) but will American consumers 1.)recognize her or 2.)care? That is to be determined. Dior Ultra Gloss at Sephora.com
Source: The Daily and New York Mag
They are trying to tap into the "socialite market" .. you dont need to be a celeb to reach that.. the thing is they don't get the "it" of being a non-hollywood "it" girl. Its more then just showing up for parties... SMH .. Nice try Dior.. But try again..
I don't think socialites are the market they are after. Other socialites don't like tinsley (they call her "Tins-rey" behind her back), as documented by NY Post and other publications.
They are after the average american consumer whom they hope will aspire to her.
I do agree with you though, nice try Dior, try again.
Honestly I don't even know who she is?
I don't know who she is either. Is she married to someone rich or something? I buy a lot of Dior make up, not because of the 'celeb' factor but just because I like it.
I love Tinsley, she is beautiful in a typical all-American girl way. Nice to see them using a non-supermodel and a non 16 year old teenager with perfect skin.
How tacky. She is absolutely revolting. I will never buy Dior again. Neither a pretty nor interesting girl.
She is about as classy as Paris Hilton. I will never buy Dior cosmetics again either.
I love Dior lipgloss.